Problem Space

Early stage product owners need idea validation,

but finding the right audience to receive feedback is hard

Out of the 80 early stage product owners we have talked to,

64 of them feel existing ways of asking for feedback don’t answer their questions at all

49% of the time they are not able to directly find target audiences to get feedback on

With limited exposure, 76 product owners feel they are unable to share their survey to a desirable amount of people

Early stage product owners iterate on their ideas rapidly. Thus, they value fast-paced and genuine feedback from their audiences. Product owners have noticed that on more affordable platforms (thus more casual), audiences are more likely to rush their answers, making these answers not useful at all to product owners.

On more affordable platforms, early stage product owners find it difficult to share their questionnaires. This is because they are already struggling to gain exposure on their products, and they have limited ways of sharing.

Early stage product owners simply can’t find a platform that is both affordable in pricing and professional enough to get high quality feedback from the right audiences

Professional

Casual

Affordable

Expensive

Product Owner Questionnaire Posting Journey

Product Owner Emotion

Draft questions based on product idea

Choose a survey / testing platform

Post the questionnaire on a survey platform

Copy survey link and post it online

See feedback start to populate

View Results

Realize 35% of the answers are useless

See that not enough people has participated

To meet the demand of user feedback, WIMP provides early stage product owners with a faster and more engaging product research experience in obtaining feedback from the right audience through its interactive survey tools, and AI - powered audience matching.

But why do feedbacks on more affordable platforms have less quality? We interviewed 100+ people who frequently participate in research platforms. Participants say that they often feel platforms, such as Google Forms, daunting to engage with. After a few questions in, they feel bored.

Thus, making the answering experience engaging for audience is critical in improving the quality of answer resulte to product owners.

Audience Engagement Level in a 20-questions survey

question 1

bored

neutral

engaged

question 5

question 10

question 15

question 20

WIMP

Produce Research Platform

2024

Design System

Audience

Product Owner

Problem Space

Overview

WIMP (Where Ideas Meet People) is an easier, faster, and smarter product research tool enabling users to get the right feedback from the right audience with ai matching and built-in incentives.

With its extensive portfolio of tools, ideators can accurately understand whether their product meets the need of their audience.

Currently, WIMP is launched as a web app for beta testing. I lead UX design and system design.

Choose the tool that best fits your demand

Like or Dislike

As a creator, the simplest way to understand user preferences is by asking whether or not they like your idea or not. Describe your idea and questions in the text box, upload visual stimulus, and you are good to go!

Wait, but how do you incentivise users to participate in your surveys?

This is WIMP Point,

You can set up a prize pool with WIMP Points to reward your survey participants. 100 WIMP Points translates to $1. Users can get paid by exchanging WIMP points for real money, or they can choose to use WIMP Points to launch their own surveys.

User flow as a product owner

yes

home

view results

add questions

add WIMP Points

create

select question type

add description

add visual assets

post questionnaire

add # of points